Content Marketing Can Have a Direct Impact on Your Business
Do you know what is content marketing and how to use it for your business?
It’s an important part of digital marketing and can’t be ignored when your competitors are already reaping the benefits of using it.
It includes email marketing, newsletters, articles, videos, podcasts, news, info-graphics, and some other formats and is published on the digital channel.
Benefits of content marketing
Before we discuss how to use content for online marketing, let us see the benefits it gives to your business.
Brand awareness
Content marketing is one of the best ways to make people aware of your brands at a mass level. A piece of quality content can attract a lot of readers and can spread knowledge about your brand to a large audience. Remember that your content should be engaging by providing solutions to your reader’s problems.
More attention, more visitors, more potential customers
According to a survey by HubSpot, those who publish 4 or more blog posts a week gets 3.5 times more traffic than those who publish one blog post a week. So marketing your content by posting blog posts on your blog, guest posting on other blogs and sharing on social media brings more traffic to your site.
More sales and more revenue
If you are providing service or product to a specific group of users, you can make your content targeted towards them. Niche content marketing is a great way of acquiring more quality leads and customers.
Improved and long-term customer base
Your customers can become loyal if their problems are addressed and solved by proper content.
Apart from bringing new customers, your content can make your existing customers loyal when you keep their problems in mind. Content that solves their queries and engages with them on social media will boost their loyalty towards your business.
Increased engagement with customers
By posting informative and commercial content on your blog and social media, you help your potential customers know about the uses and benefits of your products and services. You can also ask them on social media if they need any help or have any query. It helps them know important things before they make a purchase decision. This is important for better customer experience and avoids purchase mistakes.
How to do content marketing
Content marketing is worth investing your time and money as it will take your business to a large audience by increasing your site traffic, sales and revenue.
If you don’t have a website and a blog yet, make it.
Many businesses have made their online presence stronger and boosted the sales and revenue with effective online marketing. You too can get these benefits. For this, you need to have a website and a blog. If you don’t have yet, find a good freelancer or an agency and get it built.
If you already have a website but not a blog, add it as it is the place where your site visitors get more information about your business, products, services, latest trends in the market and your role and share in it.
Your blog will contain the content to educate the readers about your brand, products, and services. The content to convince them to make a purchase decision.
Decide a content marketing strategy
Having a well-researched and well-planned online marketing strategy will increase the chances of success.
There are several factors you have to consider for an effective strategy. i.e.;
- Who is your targeted audience?
- Which content will be effective for reaching them?
- What is your goal?
- How will you measure the results and success?
- Who will be managing the content marketing campaigns?
Answering these questions will make things more clear. So deciding the goal, budget, content formats, content creation, and expected results will be easy. Having a budget, clear goal and expectations will also help you select the best and cost-effective resources.
Hire a good content marketer
Depending on the format to be used as part of your content marketing, you can hire an agency or a professional. Considering your budget while selecting a service provider is important here. However, don’t go for too cheap service as it may not bring desired results.
Check for the experience and reviews of the digital marketing service provider before you decide to hire.
Start sharing your content on social media
After you have your website and blog, you have to be active on social networking sites like Facebook, Instagram, LinkedIn, Google Plus, Pinterest and Twitter etc. You can start sharing your blog posts and content in other formats on your social media accounts and pages. People are always online and spend a lot of time on social media, so this is one of the best ways to reach a large audience.
The digital marketer or content marketer you hire can also help you manage your social media accounts if the agreement covers.
On your part, if you get time from your core tasks, you can share your content and engage with your social media followers, site visitors and customers through chat, comments or email. You can directly influence your customer base by being active and showing that you really care for your customers.
So, if you are not having a content marketing strategy yet, think about it. After all, you wouldn’t want to let go any opportunity of increasing your business and revenue.
Read some tips on digital marketing.
Best wishes!
Originally published at happynetty.blogspot.com.
